As a retail auditor, it is your responsibility to assess the performance of a brand in a retail setting. This means judging the brand's efforts at merchandising and comparing them to industry benchmarks and competitors.

Some of the merchandising reports to track are:

• Inventory levels: Retail auditors may need to check that there are sufficient quantities of products in stock to meet customer demand without excess inventory that could lead to waste or lost profits.
• Product availability: Retail auditors may need to ensure that products are easily accessible to customers and prominently displayed in the store.
• Quality of products vis a vis competition: Retail auditors may need to assess the durability, functionality, and overall appeal of products to ensure that they are competitive in the market.
• Shelf life: Shelf life is another task to consider, as expired or spoiled products can negatively impact a brand's reputation and sales. Retail auditors might need to make sure that products are rotated correctly and taken off shelves when needed.
• Reorder Level: Retail auditors may need to keep an eye on inventory levels and suggest when products need to be reordered to make sure there is enough on hand.
• Maximum retail price: The maximum retail price is the highest price that a product can be sold for. Retail auditors might have to keep an eye on this price and compare it to the prices of competitors to make sure it is competitive.
• Discounts and other BTL activities vis a vis competition: Retail auditors have to evaluate the effectiveness of these efforts and compare them to those of competitors. All of this information can help retailers make informed decisions about their merchandising strategies and improve their overall performance.