It is not difficult to figure out how to put up a website, but many individuals are unfamiliar with how to build a website that turns visitors into customers. In this blog, we will look at several common website mistakes that can ruin your business.
Websites Mistakes that are Killing your Website Conversions
The Cognitive bias: Most business owners believe their website is performing well for them. They are, however, ignorant that a poor website could be costing them conversions and considerable revenue.
And, ironically, most business owners have no idea what those easy website problems are!
These are some of the most basic and extremely important factors to consider:
Complicated web design
The design of a website is more than just the appearance; it is also about the user experience. A complex website design would perhaps generate confusion and raise the bounce rate.
When it comes to websites, they must be created in such a way that your clients can get a sense of what you have to offer them at a glance.
Your website should explain your customers' pain points, remain scannable, and have high-quality visuals, knowledgeable content, and effective CTAs.
A responsive design, also known as an adaptive design, is a design concept that aims to ensure that web pages render properly on any input device.
But what happens if your website isn't responsive? More than half of the world's population uses mobile devices to access the internet, while just 49% use desktop computers.
Simply put, if your website is not responsive, it will not scale to any screen size. The unresponsive design is only effective on one platform – the desktop. Furthermore, it will have a negative influence on mobile users, resulting in a poor user experience.
Slow Loading Pages
Slow-loading pages are a significant barrier to conversion. Users have gotten impatient as they seek immediate access to content they want.
One of the most common reasons for users to abandon a website is a slow-loading page. A page that takes more than 3 seconds to load might deplete the bounce rate of your website by 70%.
Check the speed of your page. You can make use of the following tools:
- Google Page Speed insights
Bad User Experience
Bounce rates might rise as a result of poor UX. When visitors arrive at your website, they want to get to the point as soon as possible.
If they can't figure out what you're offering or how you're assisting them, they'll move on to another website.
If you own a business, you must ensure that your website is simple to use, has designated fields, helpful contents, and is linked to your social networks.
The versatility of a logo to be easily scalable is what differentiates a decent logo from a fantastic logo.
Have you given much effort in the creation of your logo? Logos are an essential component of a company's brand identification. A company's reputation can be built or shaken by its logo and brand name.
Sadly, corporations frequently miss these minor but essential aspects, resulting in a low-quality logo. This creates confusion, poor brand recognition, and a unfavorable impression.
Remember that a logo should appear professional. It must be visually appealing, unique, and recognizable, and must reflect the brand image.
These are among the most primary factors to keep in mind while creating a logo:
- The colour and the shape
- The five golden logo design principles.
- It’s typography.
- The messaging.
Outdated content can hurt your site's ranking; it is the worst thing that can happen to a website. Google makes it a priority to remove obsolete items from its index.
Outdated content is just content that has been replaced by new content, and Google does this to display consumers only the most relevant, high-quality content.
And keep these few points in mind if you want to rank higher in search engine results pages -
- Update your content on a frequent basis
- Publish new content on a regular basis.
- High-quality, educational, and engaging content is necessary.
- Your content should be more valuable than your competitor's website.
- Your content should be related to your brand.
You can do a content audit to evaluate how well your website's contents are working. And, once the errors have been identified, make the necessary modifications.
Typos and Grammatical Errors
Often, business owners underestimate the fact that a webpage mistake might leave a negative impression on potential clients. How? A misspelling can give your visitors the wrong impression.
Website visitors are potential customers of your services or products. Every word, every statement, and every sentence you write should reflect your product or service.
The webpage should be error free. It must be easy to read as well as scannable. Remember, no one will trust a business that commits such stupid and obvious errors.
A well-designed CTA attracts visitors, and because they involve a high level of urgency, it is difficult for people to ignore them. This raises the likelihood of your visitors taking action.
Some CTA designs, on the other hand, are perplexing and can make it difficult for consumers to comprehend what you're trying to express. A poorly constructed CTA, on the other hand, can cause more harm than good.
Buy, register, subscribe, donate, and download are examples of compelling, confident verbs.
Alternatively, you may make the CTA more apparent by using terms such as "read more on the blog," "take a free tour," "claim your exclusive," "download your personal copy," and so on.
Mess up Landing Page
A landing page is the initial page that a visitor sees after being led to a web page. The fundamental goal of a landing page is to entice visitors to take action. It functions as a funnel, attracting visitors and converting them into leads.
The objectives for this "take action" are mainly to get visitors to register for a service, sign up for a newsletter or mailing list, or make a purchase.
Consider the following points while creating a landing page:
- Plan your content according to the stage of the sales cycle
- Include a punchy, attention-grabbing headline
- Include a short, descriptive subhead line
- Think twice about your CTA
- Keep your leads engaged after conversion.
- Use fewer and more negative space.
You've probably come across websites with annoying pop-ups that keep appearing and don't have a close option; these pop-ups are certainly annoying. Such pop-ups entice visitors to leave the site.
But we can't stop utilizing pop-ups because they're one of the most prevalent strategies to increase conversion rates. The issue is that, as a business owner, you must also balance this with what is acceptable to your customers.
Unavoidable pop-ups are also indicators of bad UI/UX.
What can you do to make it less bothersome?
- Consider the timing of the pop-up
- The value that the pop-up delivers should be relevant
- The size - not too huge or too small, with a close option to avoid the pop-up
"A good designer can make a bad design look good."
"A picture is worth a thousand words," as the old saying goes. This assertion is correct! According to one study, when knowledge and facts are accompanied by relevant visuals, they are comprehended 60,000 times faster.
A good website not only looks attractive, but it also communicates a story. A story about your brand and what it has to offer. Getting the appropriate images is an essential part of conveying the right story.
So, how do you plan to communicate with your site's visitors?
- With photos of poor quality?
- With conflicting images?
- Or do you prefer no visuals at all?
Do the total opposite of everything. Add attractive relevant visuals that will help you persuade your clients, images that will define your brand 's story.
What about your Web Presence? Does it lack anything?
Remember that your website is your company's initial point of contact. So, what can you do to drive traffic to your website?
If you have the time, you can redesign your website; otherwise, engage professional freelancers. They have the potential to be highly beneficial to you and your business.