A list of skills to look for when hiring freelancers for your e-commerce business.

This article will talk about the growing trends in e-commerce and give you a list of e-commerce specialists skills you can hire and grow your business.

E-commerce is growing at the fastest pace.

E-commerce is growing at a rate that has never been seen before, and every year, online sales reach new heights. This growth is due to several things, such as the rise of online shopping, the rise of mobile devices, and the improvement of e-commerce technology and talent.

As more and more consumers turn to the internet for their shopping needs, businesses are scrambling to keep up with the demand. To stay competitive, they need to offer a seamless online shopping or service experience that is fast, convenient, and secure. To do this, they are investing heavily in e-commerce technology.

The freelance skills required by e-commerce businesses

For an e-commerce business to be successful, it needs to have several skills. Firstly, they need to have a strong understanding of the online market and how it works. This means they need to know about SEO and how to make their website work better for search engines.

Secondly, they need to be able to create an engaging and user-friendly website. This means having a good understanding of web design and development. Thirdly, they need to have strong marketing and sales skills. This means they need to know how to get people to visit their website and how to turn those people into customers.

Lastly, they need to have good customer service skills. This means giving users a good experience, which includes answering their questions and dealing with their problems quickly and well.

Can a sane individual do it all by themselves? No, not at all.

That’s why many businesses are increasingly turning to freelancers to help them with their online presence and business processes. 

Top freelance skills you can hire for your E-Commerce business

  • Copy and content writers

Good content can help businesses stand out from the competition and build trust with their target audience. A copywriter's job is to write copy that is interesting and convincing enough to make a customer want to buy something. 

Copywriters are skilled professionals who can capture the voice of the brand and communicate the message in a way that resonates with the target audience.

  • Web and graphic designer

E-commerce businesses require a lot of visual content to market their products and services online. They are in charge of designing the website, making graphics and illustrations, and writing marketing materials like email newsletters and banner ads.

A well-designed e-commerce website can make a huge difference in terms of attracting visitors and converting them into customers. In the same way, well-designed marketing materials can help get people to the website and turn them into leads.

  • Photographer

Product photography plays a crucial role in driving sales and conversion rates. High-quality product photos can make all the difference in whether or not a potential customer decides to make a purchase. 

Professional product photography can help to show off your products in the best light possible and make them more appealing to potential buyers. Also, good photos of your products can help improve your search engine rankings and make your e-commerce site more visible to people who might want to buy from you.

  • Software developers

An eCommerce business needs more than just a website; they need good software to run its online operations. That’s where software developers come in. Software developers play a vital role in the eCommerce ecosystem.

They create the applications and systems that power e-commerce businesses. They are in charge of making sure that these apps are reliable, safe, and meet the needs of the businesses they serve.

  • SEO Specialist

An SEO specialist is a very important part of an e-commerce business. Their job is to make sure the website and content are set up in the best way to attract and keep customers. An SEO specialist's job is to make sure that search engines can find the site and that it ranks highly in search results. 

By making content that is relevant and full of keywords, they also try to improve the click-through rate and organic traffic. In addition, they work to build quality backlinks to the site to improve its authority.

  • Marketing Automation Specialist

Their job is to come up with and run automated marketing campaigns that are aimed at the right people. They are in charge of making and managing the company's social media accounts and coming up with and carrying out social media campaigns. They also need to track results and analyze customer behavior to continually optimize results.

A successful marketing automation specialist is both analytical and creative and has a strong understanding of how to use technology to drive results.

  • Social Media Manager

Their role is to promote the business and its products and services. They are in charge of making and managing the company's social media accounts and coming up with and carrying out social media campaigns.

They also keep an eye on social media trends and talk to customers or clients on the company's behalf. The social media manager is an important part of the eCommerce marketing team, and their job is crucial to getting people to visit the company's website, online store, or app.

  • Fulfillment VA

Running an e-commerce business is not without its challenges. Order fulfillment is one of the most difficult service challenges. A fulfillment VA's job is to help make sure that orders and services are processed correctly and sent out on time. 

An experienced fulfillment VA can help to streamline the order fulfillment process, freeing up the business owner to focus on other aspects of running the business. 

In addition, a fulfillment VA can help to keep track of inventory levels and reorder products as needed, ensuring that the business always has the products it needs to meet customer demand.

  • Product sourcing expert

An e-commerce business needs a product sourcing expert to help them find reliable suppliers of high-quality goods at low prices. These experts know a lot about the eCommerce market and the different ways to get products.

They are well-connected with a network of suppliers to get the best deals. Without their expertise, the business would likely struggle to find good suppliers and would end up paying more for their goods. 

This expert will help the business save money and time and will ultimately make the difference between success and failure.

  • Customer service specialist

These professionals are responsible for providing excellent customer service to e-commerce customers. They are the first people customers talk to and are in charge of dealing with their questions, complaints, and concerns. 

They know how to talk to customers and solve problems quickly. Also, they must know everything there is to know about the eCommerce platform and be able to fix any problems that come up. 

The customer service specialist has a critical role and can make or break the customer experience.

  • Inventory manager

An inventory manager is responsible for the overall management of an organization’s inventory. This includes setting up inventory control systems and training other employees on how to use these systems; the purchasing, warehousing, and distribution of inventory.

The inventory manager's job is to make sure that the company has enough inventory to meet customer needs while keeping inventory levels low enough to keep costs down. 

  • Remote Project Manager

Remote project managers are responsible for coordinating and overseeing all aspects of online projects. They work closely with e-commerce managers and other staff to make sure that projects are finished on time and within budget.

They also help and advise businesses that do business online on how to improve their online presence. 

  • UX designers 

They are in charge of making websites that are easy to use and work well so that businesses can sell more online. UX designers have a strong understanding of user behavior and preferences. 

They use what they've learned to make websites that are easy to use and work well together. A good UX design can help businesses improve their conversion rates and boost their bottom line.

  • Digital Marketing Specialist

Businesses can reach more people and promote their products or services more efficiently and effectively with the help of digital marketing experts. Digital marketing can also help businesses keep track of and analyze how customers act, which can be used to improve the customer experience as a whole.

There are many different digital marketing channels. SEO, pay-per-click advertising, social media marketing, and email marketing are some of the most popular ways to reach people.

  • Performance marketing expert

In an e-commerce business, the role of a performance marketing expert is to drive traffic to the website and convert that traffic into sales. They are always looking for ways to improve the conversion of their website. 

They test different marketing strategies and analyze the results to see what works best. They also work closely with the design and development team of the e-commerce website to make sure it is easy to use and navigate. 

  • Growth Hacker 

They are a new breed of marketers. Growth hackers do a lot of the same things as digital and performance marketers, but they focus more on finding and putting into action new and creative ways to grow a company's user base and income. This includes finding new ways to market the business, increasing website traffic, or improving conversion rates. 

  • Data cleanser 

The data cleanser helps make sure that the data in the database is correct and up-to-date. It also helps to identify and remove duplicate data. They work closely with the customer service and sales teams to ensure that the data used to track customers and orders is clean and free of any errors. 

It will also help stop fraud and other issues that can happen when data is wrong. It uses processes and tools to automate the process of cleaning data, which makes it more effective and efficient. 

This process is essential since most businesses rely on data to make decisions, such as which products to sell and how to price them. It will also help stop fraud and other issues that can happen when data is wrong. 

  • Data Analyst

Data analysts are responsible for analyzing and interpreting data to help inform business decisions. Data analysts may also be in charge of creating and maintaining databases, as well as coming up with and putting into action data-driven marketing strategies.

  • Amazon PPC Specialist

An Amazon PPC specialist is responsible for managing and optimizing Amazon-sponsored product campaigns. They work to make sure that ads are relevant and aimed at the right people, and that the click-through rate and conversion rates are good.

A successful Amazon specialist will know how to use Amazon's advertising platform well, have strong attention to detail, and run campaigns based on data.


Finding freelancers for your company can be time-consuming, especially if you don't know what skills to look for. Just because someone has a good portfolio doesn't mean they'll be a good fit for your company. E-commerce success calls for a wide range of abilities. The right people can make all the difference in the success of your business. Pay close attention to who you're onboarding.

Are you ready to hire a freelancer to help you with your e-commerce venture?


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