Measure KPIs as freelancer: Track your Growth

Are you a freelancer looking to grow your business and measure your success? It can be challenging to assess your progress as a freelancer, but tracking your growth is crucial and ensuring you are spending your work hours wisely. Do not worry; we have covered useful tips for measuring success with KPIs. Let us explore how you can evaluate your business and know if you are effectively converting your work hours into cash.

What are KPIs?

Key performance indicators, or KPIs, are measurements used to assess how well a person or company is reaching particular goals or objectives. KPIs may be a crucial tool for a freelancer to track their progress and ensure they successfully achieve their goals.

How to set up KPIs?

Using the methods given below, you will be able to set up customized KPIs to track your growth in no time:

  1. Determine the key performance indicator's (KPI) objective

Describe how KPI monitoring will help the firm achieve a certain business goal. Think about how the tracked metrics add value beyond raw data and fit into your strategy.

  1. Determine the name of your KPI

Choose a measure that will allow you to monitor your progress once you have determined how your KPI correlates with your goals. For instance, you can make Facebook impressions one of your KPIs if you are exclusively concerned with growth and want to raise your brand's visibility on social media. Make sure your KPI is precise and quantifiable by giving it a value and a completion date.

  1. Evaluate your current performance

It is crucial to acquire benchmark data to provide a starting point if you are new to monitoring KPIs. You may then show management that your plan works by tracking changes over time and identifying progress.

  1. Compare your Payout with the industry benchmarks

It is essential to comprehend industry benchmarks while assessing the efficacy of your key performance indicators.

Through benchmarking, you may establish if your performance is above or below average by comparing your KPIs to industry norms and best practices. This allows you to set attainable objectives for your business and industry-specific ambitions. It also lets you pinpoint areas that require improvement and modify your approach accordingly.

Using industry benchmarks can help you understand how your performance compares to your rivals and help you make data-driven decisions to improve your online presence.

8 KPIs to measure as freelancers to track personal growth

  1. Conversion rate

Conversions include downloading an ebook, signing up for a newsletter, or donating. The amount of visitors who find your material worthwhile and interesting enough to act and become paying customers is how many conversions you get in content marketing. To pinpoint areas of success and improve content generation techniques, tracking conversion rates by kind of content is crucial. As a freelancer, you must constantly innovate new ways to increase conversion rates.

  1. Real leads

A website's sheer volume cannot assure the success of visits. The ultimate indicator of success is the number of website visitors who complete a purchase, also known as qualified leads, since they satisfy the criteria, you have specified.

We highly recommend customer relationship management (CRM) software to count the quantity of qualifying leads precisely. To increase your website's overall efficacy and maximize your conversion rates, it is essential to concentrate on tracking and evaluating qualified leads.

  1. Sales conversion rate

It is crucial to use tools like Google Analytics if you are a freelancer who runs your business through your website to understand the statistics underlying each transaction. By examining sales conversion rates, you may learn important details about the volume of transactions, overall income, and the number of things purchased.

You may use this information to pinpoint the traffic sources that are the most lucrative and adjust your marketing tactics accordingly. Prioritizing success metrics can help you create marketing strategies that resonate with your target market and help you grow and increase revenue.

  1. Customer satisfaction

To build and sustain long-term client relationships, freelancers must measure customer satisfaction. Even though gauging satisfaction might be arbitrary, it has enormous financial benefits.

You may learn more about your clients' general experience and degree of satisfaction by using tools like surveys and customer reviews. By studying this data, you may find areas for improvement and make the required changes to increase the calibre of your services.

This will not only help you keep your current customers, but it will also help you draw in new ones through favorable reviews and word-of-mouth recommendations.

  1. Pitching metrics

Monitoring your pitching data is essential for success as a freelancer. This entails counting how many pitches you send, how long you spend on each one, and how frequently you get new jobs.

Without monitoring these indicators, you cannot increase your pitching attempts and expand your clientele. Setting a goal for the number of pitches you want to send each week, or each month is crucial, but you should also try to keep the time spent on each pitch to a minimum.

  1. Hourly rate

It is crucial to keep track of your time as a freelancer and convert the agreed-upon project cost into an hourly fee for each client. You may then determine which clients or initiatives are more lucrative and where you could waste time. You may alter your hourly rate per customer to boost your profitability by eliminating low-paying clients and hiring more lucrative ones. In general, figuring out your hourly fee per client may help you improve as a freelancer.

  1. Profit

Profit is an important indicator to use as a freelancer to gauge the performance of your business. After deducting taxes and costs, it shows the amount of money you receive as your take-home pay. By tracking your profit, you may detect sluggish months and assess your company's development over time. Using financial software might make tracking your money easier if you find it difficult to do so regularly.

  1. Social media

You may assess the success of your social media marketing by using a variety of metrics. Comparing the number of clients obtained through social media to those obtained through other channels, such as freelance websites, is critical. You can use these KPIs to track your growth as a freelancer on social media:

    1. Reach rate

Regardless of whether they interact with your content, reach KPIs are used to quantify the number of individuals that see your social media channels. This measure represents the size of your audience and may show both the audience's development over time and the degree of brand recognition you have attained. In essence, gauging reach is a technique to keep tabs on how many individuals may have contacted your company via social media. Reach can be measured via post impressions, audience growth rate, follower count, etc.

    1. Social media engagement rate

Social media engagement KPIs offer information about the caliber of interactions with followers for freelancers. The most important metrics to track are likes, comments, and amplification rate. Likes to reveal how frequently people engage with your posts, whereas comments reveal their emotions and level of involvement. The amplification rate counts the proportion of your followers that spread your material.

By monitoring these indicators, freelancers may assess the success of their social media strategy and make necessary changes to increase interaction with their target market.

    1. Conversion metrics

Conversion KPIs are crucial for freelancers to measure the performance of their social media strategy. Click-through rate (CTR) shows the percentage of users who clicked on the call-to-action (CTA) included in their post. Cost per click (CPC) reflects the amount paid to social media platforms per click on a sponsored post. These metrics can provide insights into whether your content is engaging enough to drive website visits, newsletter sign-ups, or purchases and if your social media ad investment is worth it.

    1. Customer satisfaction metrics

KPIs for measuring customer satisfaction are crucial for determining how social media users see your brand. Reviews and star ratings from previous customers might shed light on their perspectives. Surveys or polls can also be used to quantify general satisfaction with goods or services to calculate the customer satisfaction score (CSAT). These indicators provide insightful feedback for independent contractors looking to enhance their brand recognition and client connections.


It is not unusual for freelancers to lose sight of how they are progressing with growing themselves and their brands in the online world. With these key performance indicators, freelancers will know what metrics they need for their business. Applying the above metrics will help freelancers track their growth and succeed in their respective industries.

Pin It

Gig4U Author

'Gig4U Authors' is a team of domain expert writers in various niches, including business, it, non-it, designs, marketing, branding, and many more. Each article on the website is well-researched, written by a domain expertise writer, and verified before making it live.