Rebranding is the common strategy of businesses to remain relevant and attract customers. As stated in a previous blog post, rebranding involves changing a company's name, logo, or visual elements to create a new brand image.

Looking for a change of pace? Feel like your small business has hit a plateau? Maybe it's time to consider rebranding. But wait, isn't rebranding too risky? 

Running a business is no easy feat. From managing day-to-day operations to ensuring customer satisfaction, entrepreneurs are always on their toes.

However, one of the biggest pain points of running a business is managing costs.

Overhead costs are one of the biggest silent killers of many businesses, especially when it is slow. While overhead costs are not entirely unavoidable, there are various measures that can be undertaken to reduce the losses headed your way and turn around your business to be profitable. Let us understand more about overhead costs and what can be done to reduce them. Let's begin.